Beaconfell Ltd’s founder Darrin Robinson, has been building road bikes since he was thirteen years of age. He has spent most of his working life in the commercial world of both the public sector and the private sector, where he was part of the executive team that grew the biggest group of NHS dental practices in the UK. He has worked as both an oral surgeon in hospital, an NHS manager, a national policy maker and as a private sector company executive director. He set about building Beacon following the sale of the firm in 2011 to private equity.
As part of the development of Beacon, Darrin and Spike’s (aka Peter Taylor) path collided. Spike has spent over eight years running the mechanical team for British Cycling Olympic Programme. Spike has built bikes for every Olympic champion of the modern era including Sir Bradley Wiggins, Mark Cavendish, Sir Chris Hoy and Victoria Pendleton. Spike teamed up with his business partner, Iain McClellan and they created a small specialist race and service business which built bikes and ran mechanical services for professional bike racing teams like Rapha Condor JLT. John Mcfaul was brought in as our creative director and Rob Hayles was appointed as chief test rider.
Beacon set about building a new bike brand from scratch. It built a supply chain, created relationships with global brands like Shimano and Campagnolo and launched the range with four road bikes, a cyclocross bike and a TT bike. The team built a dedicated custom bike builder involving over 900 images to give customers the opportunity to browse the range from their PC with a best in class configurator. The team built their small first boutique store in Whalley in the Ribble Valley and opened it in October 2014.
The team have continued to develop the business and rapidly moved on to build a 1000 sqm destination store in Clitheroe. They were forced to evacuate to their new premises on Boxing Day 2015, when Whalley succumbed to flooding. The new store was shortlisted for the national ‘Retail Week Interior Awards’ in 2017 as Best Destination Store.